The biggest marketyour brand has never entered.Ireland is the route.
Traeva takes consumer brands from zero to live on Amazon Germany, France, and the Netherlands — through the only English-speaking country inside the EU customs union. Zero import duty. One VAT registration. One operator, start to finish.
Chapter 01 — The structural advantage
Your competitors don’t know
this exists.
Where your goods route from decides your costs, your speed, and your paperwork in every EU market. Routed through Ireland, the numbers stop looking like everyone else’s.
Import duty into the EU
Ireland to Amazon's German, French, or Dutch warehouses crosses no customs border. No declarations. No duty. No fiscal representative.
UK route pays €2,000–€5,000 per country, per year — before selling a unit
VAT for all 27 EU states
One registration through Irish Revenue covers the entire union. One quarterly return. Roughly three weeks to set up.
UK / US route: separate VAT per market — months of paperwork, each
Movers take the shelf
Most brands in your category are not on Amazon EU yet. The first to rank organically on Amazon.de hold positions that compound for years.
Organic rank, once lost, is very expensive to win back
Irish brands
You already hold the advantage.
Inside the customs union, a story that travels, and Amazon.ie as a domestic proving ground. What's missing is the operator knowledge. That's the part we supply.
UK & international brands
Ireland fixes your Brexit problem.
Your EU customers may already be buying through workarounds — importing from your UK or US listings at worse prices. Routed through Ireland, you get the economics of a local brand. We build that route.
Fares · Crossings · Bearings
Four ways to travel.
Every price on the ticket.
The Bearing is free. EU Launch is €12,000. Amazon.ie is €3,000. Growth Partnership is €1,800/month with a capped success fee. Independent doors — none requires another first.
See the full faresThe operator
Built by someone who has
run the machine.
Thirteen years operating Amazon EU categories — across eight marketplaces, multiple consumer categories, and a portfolio that peaked at €25M. Traeva is what gets built when an experienced operator chooses to work for a small number of brands, instead of a large company.
- 13 yrsOperating Amazon EU categories at scale
- €25MLargest portfolio managed — six EU markets simultaneously
- 6+1Markets run — DE · FR · IT · ES · NL · SE · IE
- DUBDublin · at the start of the route every client brand travels
Find out where your brand stands.
It costs nothing.
Send one line — your website address. Traeva will prepare a free Bearing: an honest read on your Amazon EU opportunity, ending in a stamp. No call. No form. No obligation. Yours either way.
Or simply write to hello@traeva.ie