/ The Bearing
A professional market assessment for Irish consumer brands considering Amazon EU. Six dimensions scored by a human operator. One document. One decision: GO, WAIT, or CONDITIONAL GO.
8
EU marketplaces assessed
13 yrs
Operator experience
30+
Irish brands mapped
5 days
Request to delivery
Chapter 02 — The Bearing
Data tools hand you forty metrics and leave the decision to you. The Bearing reads your brand — website, pricing, category, readiness — and hands you the decision. Free to request. Yours to keep, whoever you launch with.
The opportunity is clear, the brand is ready, the economics work. Comes with the market sequence and a week-by-week plan.
Strong opportunity — with named conditions to clear first. Each one specific, ordered, time-estimated. Most brands land here.
Launching now would waste your money. We say so, explain why, and tell you exactly what changes the verdict.
/ The six dimensions
Six dimensions, each scored 0–100 by a human operator against real category and competitor data — assembled for your brand, not templated.
Dimension 01
/100
88
Strong
Not how big the category is — how much of it is genuinely accessible to your brand at your price point in your priority market.
Dimension 02
/100
79
Good gaps identified
The exact price band, keyword cluster, and review gap your brand can occupy that top competitors have left undefended.
Dimension 03
/100
71
Ready with conditions
Seven dimensions assessed by a human operator — IP, packaging, compliance, logistics, price architecture, review foundation, founder commitment.
Dimension 04
/100
84
Viable
Net to brand — after Amazon referral, FBA, OSS VAT, PPC and Traeva fee. Conservative, base and optimistic, month by month for 12 months.
Dimension 05
/100
76
Ready
Can the brand actually execute. Timeline realistic. Budget sufficient. Compliance work scoped. Founder bandwidth real.
Dimension 06
/100
95
Exceptional
How much EU membership, zero import duty, OSS VAT simplicity and the Irish origin story compound into a structural edge competitors do not have.
/ The document
A worked example — illustrative numbers for an Irish natural skincare brand. Yours will be assembled differently. Every Bearing is bespoke.
Amazon EU · Market Assessment
Brand
Irish Skincare Brand
Category
Natural Skincare
Priority market
Amazon.de → .fr
Prepared by
Traeva · Dublin
Bearing verdict
Confidence
High
Composite score
82 / 100
Dimension scores
EU market opportunity
Indexed · 0–100
Based on Helium 10 category data · June 2026
Critical insight
“Irische Naturkosmetik” — 6,200 monthly searches on Amazon.de. Zero Irish natural skincare brands rank in the top 20. The €22–€28 price band has two incumbents, both with fewer than 200 reviews and weak A+ content. This keyword cluster is undefended. It is your first 90 days on Amazon EU.
Year 1 projection
Conservative
€180k
Net to brand · €42k · 23%
Base case
€280k
Net to brand · €74k · 26%
Optimistic
€420k
Net to brand · €118k · 28%
Risk register · specific to this brand
EUIPO trademark not filed
Amazon Brand Registry requires registered EU trademark. EUIPO standard route is six months — filing immediately runs in parallel with the launch but the window is tight.
German labelling requirements
Mandatory elements include responsible person, batch identifier, INCI ordering, and CLP symbols in German. Coordinate with packaging supplier before the next print run.
UK reviews cannot be ported
Amazon EU treats DE as a new locale. Plan for Amazon Vine on launch SKUs to seed reviews — budget €600 per ASIN.
No import duty risk
Ireland → Germany inside the customs union. €0 duty exposure. UK competitors carry €2–5k per market per year in fiscal representation.
Recommended next step
Traeva Tier 1 · EU Market Entry. Amazon.de + .fr in 8–12 weeks. Full account setup, EUIPO filing in week one, Brand Store, PPC architecture, 90-day launch management.
Traeva · Dublin · hello@traeva.ie
Illustrative sample · Reference TRV-2026-014 · Not a forecast
/ Day by day
One operator. Methodical sequence. Every assumption written out so the founder can audit the work — not just the conclusion.
Founder intake is reviewed, category mapped to the relevant Amazon EU browse nodes, and a confirmation email issued with the assigned Bearing reference.
Top 20 ASINs in your category are profiled — price architecture, review velocity, content quality, ranking history — using Keepa and Helium 10.
Cerebro is run against the five strongest competitors. Undefended keyword clusters identified and translated for the German locale.
Operator-led assessment across seven readiness sub-dimensions. Conservative, base and optimistic Y1 financial models built — net to brand after every fee.
All six dimension scores finalised, composite calculated, risk register compiled, and the Bearing document drafted for operator review.
Three-page PDF delivered to the founder. Verdict, dimension scores, EU market opportunity, critical insight, projections, risk register, and recommended next step.
Three days after delivery, GO brands receive one additional note — what the top three competitors moved on while your Bearing was being prepared. Standard and Premium tiers only.
/ The intake
The intake is short on purpose. Twelve curated questions are enough to assemble a precise Bearing — anything beyond that is research Traeva does on your behalf.
Confidential · Used only to prepare your Bearing · Never shared
/ The Bearing tiers
Entry level
€150
Instant delivery
Automated scoring across four dimensions · GO or WAIT · three key data points · no operator review · ideal for early exploration.
Most requested
€500
5 working days
Complete six-dimension assessment · operator-reviewed scores · competitor vulnerability map · financial model · risk register · the complete picture.
Recommended for GO brands
€950
5 working days
Everything in Full Bearing plus a 12-week week-by-week launch blueprint and a 60-minute founder call to walk the document.
Active partners only
€200 / quarter
Quarterly
Quarterly market update for brands already live on Amazon EU. Competitor movement, keyword shifts, new entrants, category drift.
/ Request your Bearing
Share your brand details. Traeva responds within one business day. Bearings are issued selectively — not every enquiry results in a Bearing.
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