Chapter 03 — Fares
Four ways to travel. Independent — none requires another first. No discovery-call pricing, no quotes that drift. What’s on the ticket is what it costs.
"Should we be on Amazon EU at all?"
A professional assessment of your brand ending in one stamp — GO, WAIT, or CONDITIONAL GO — with the evidence behind it: readiness check, market sequence, financial model, risk register. The full version is operator-prepared, signed, and yours to keep whoever you launch with. Founder call +€200.
Free
Operator version €690
"Take us from zero to selling."
Everything between today and your first EU sale: account, Brand Registry, compliance, German and French listings built to convert, FBA logistics, launch advertising, 90 days of post-launch support. Live in 10–12 weeks. Up to 8 products; +€300 each after.
€12,000
50% signing · 50% wk 12
"Prove it at home before Europe."
Ireland’s own marketplace opened in 2025 — and most Irish brands still aren’t on it. Live in 4–6 weeks with up to 5 products: reviews, real data, and an account that already works before the bigger move. Honest note: this won’t transform revenue. That’s Europe’s job. This removes the risk.
€3,000
50% signing · 50% live
"Run the channel properly."
Advertising, inventory, listings, account health, monthly reporting — founder-direct, always. The success fee is 10% of EU revenue, capped at €10,000/month in writing, so our upside never punishes yours. We take over accounts we didn’t launch. New markets as fixed €1,500 projects.
€1,800
/month + capped 10% · 90-day exit
These are independent doors, not steps. Plenty of brands launch without a Bearing. Some take the Bearing and launch with someone else — the document is still theirs. That’s the point.
Chapter 04 — The crossing
No account managers, no handoffs, no six specialists between you and the work. The person who assessed your brand is the person who launches it — and the person who answers your message.
Weeks 1–3 · Foundations
Papers in order
EU account and Brand Registry set up. VAT registered through the One Stop Shop. Compliance assembled for every product — labelling, safety, category rules.
Weeks 4–5 · Listings
Built to convert
German and French listings written by people who know the categories — titles, bullets, A+ content, Brand Store. Not machine-translated.
Weeks 6–7 · Stock moves
Customs-free crossing
FBA shipment planned and booked, Ireland to Amazon's EU network. Prime-eligible the moment it's received.
Weeks 8–12 · Live
First sales, then rank
Listings on, advertising on, early reviews building. Weekly optimisation until organic rankings appear — then the channel compounds.
Arrival: live on Amazon.de, .fr and .nl — selling.
Final payment due week 12 · then run it yourself, or partner
Traeva issues a free Bearing for every brand that asks. One document. One decision. Whoever you launch with.
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